Stay Relevant

I have an affinity for handpainted lettering and typography – gothic, script, ornamental, etc. Basically the hard-to-read ones that aren’t normally used in advertising – because although they’re lovely to look at, they’re kind of hard to read.

I drew this up a few years ago. I find that when I’m annoyed with something or someone, it tends to fuel some of my artwork on a subconscious level. I don’t even remember who it was in particular, it could’ve been a few random people who I just stumbled upon on internetland. I guess it bugs me when people hella show off or try too hard – they’re either screaming “hey look at me, I’m doing something” or “hey look at me, I post nothing but bullshit…but I want you to think it’s NOT bullshit”. So at the time I made this, that’s what staying relevant meant to me: people who just do useless things in order to remain in the minds of the general public, like celebrities who are famous – you don’t even know what they’re famous for.

Well fast forward to now. Being a jack-of-all-trades in content marketing and design, I’m starting to understand what staying relevant means from this angle:

+ Posting images and using words that you wouldn’t normally say to catch the attention of a potential client or buyer.

+ Being in the customer mindset, thinking like them so you can better predict what they are most likely to buy from you.

+ Paying attention to the latest in technology, social media, pop culture and anything related to it.

Don’t get it twisted, I’m not a fan of the last bullet point. I don’t like having to keep up with any of it, especially anything that’s cool and trendy. But since we’re in a global market now, meaning everyone is either buying or selling something whether it’s their art, music, creative services – we could all stand to stay relevant somehow by learning something new everyday and applying it to ourselves.

Keep your mind open to possibilities and opportunity, no matter what age you are.

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