I Trust Myself

Reflecting back on it now, setting up the crystal shop was easy; selling something that is tangible and beautiful is quite easy.

Marketing & selling a service on the other hand, is a bit more challenging; people can’t see it, it’s not tangible like a crystal or a stone. But it’s still doable.

I trust myself, I trust that I can make this work.

Everything takes times to grow, the hardest part is being patient especially when you’re planting a seed. Seeds grow in the dark, you can’t see what’s happening but you must tend to it, you must believe that it will grow.

This is what I’m doing right now with my latest project, Crystal Healer LA; just experimenting with it and seeing where it goes. I expect it to be another source of income, and I expect to receive awesome clients from it. I expect that I am going to be in service to others in a way that makes me happy.

I definitely did not foresee that I would take the path of the healer. But really, I’m just following my inner guidance and it feels right.

My mindset is definitely different from last year, I was more driven & motivated. This time I’m more about just learning, experimenting and enjoying the experience.

I usually create content for every blog post, but I don’t know what to post this time around. I was digging through my internet files and stumbled on this surreal, occult work of art by Felix Labisse.

Am I a Tomboy Feminist Marketer?đŸ€”

via GIPHY

I noticed recently that I’m not really into super feminine pages on Instagram – pages that look soft, pretty and overtly feminine. Super curated and absolutely perfect. They’re great, just not for me.

Look, I’m a woman and I’m definitely soft. And I’m also straight. But I’m not super feminine and girly at all, but I really like hot pink and pretty things. Even the word ‘tomboy’ is not a fit to describe me, as looking at the definition of a tomboy – I don’t even like nor participate in sports. Who the fuck came up with these definitions anyway?

So what’s this really about then? I guess what I’m trying to say is that I’m not a super feminine person; I don’t follow all the witches who worship goddesses as well as the moon. It’s sort of becoming a clichĂ©, don’t you think? Even witchcraft is becoming a look and everyone is doing the same exact thing…

I’m down for all that stuff just not too much of it, you know?

Speaking of doing the same exact things, I’ve been following a marketing guy on Instagram who is abrasive and hard to like, but he is interesting af to me because he’s one of the very few marketing people out there who dare to be different, saying some real shit; and trust me when I say that I’ve come across a few marketing people already and have subscribed to their emails & bought their e-books. A lot of the stuff they teach is mostly the same bullshit, just packaged different.

I basically saw an ad of his – Ryan Orrico – and started following him. And trust me, I’m very hard to convince, I reject a lot of ads on IG; a lot of them are pretty bland and cookie cutter. As a matter of fact, Ryan “inspired” me (I put this in quotes because I know to him, the word ‘inspiration’ is a loaded term and he talks in depth about this in his emails) to start doing these random talking videos on my crystal shop’s Instagram page – where I talk unedited about whatever it is I want to talk about. This is actually working for me. How is it working? Let’s just say that by looking at my analytics, the talking videos are what people watch the most.

Now am I getting more sales? Not necessarily but really the whole point of these is to put yourself out there, imperfect & unedited…especially when you feel anxious and nervous about doing it, do it anyway. Because the truth is, you will never get it done if you are expecting perfection – literally spending hours editing the fuck out of a video to make it perfect or making sure your face is as beautiful and as flawless as it can be. Fuck that. This is what got me fired up to start doing these videos. Ryan literally destroys yoga people on Instagram who have these ultra clichĂ© photos of themselves doing yoga in the jungle and basically making the rest of us feel like shit because we can’t live up to that.

I feel like the perfection part is what’s been keeping me from actually doing YouTube videos – I’ve only been talking about it. Now that I’m practicing doing these random talking videos on my IG page with a small amount of followers, I can feel more confident in doing it for a larger audience down the road.

So Ryan aka Yoga Sex Rock God if you happen to see this – thank YOU!

Anyways, what I’m trying to say about marketing and why I follow this guy is this: you have to stand out somehow. Marketing is all about getting noticed, it is NOT the same as advertising. Advertising just gives the information needed to make a purchase. It took me a while to understand this. Most people see marketing & advertising as one and the same because they can be used in that way.

Marketing is getting people to react to you or whatever it is you’re offering, whether it’s perceived as a good or a bad reaction. The fact that they even reacted means that it’s working, right? They gave you their attention. It’s works the same exact way when someone hates you – they hate you but they CAN’T STOP THINKING ABOUT YOU. They check your Instagram page daily, they constantly need to see what you’re up to.

This is what I’m learning right now from Ryan. New ideas and concepts cannot be created if we don’t challenge the status quo. The greatest minds of history were not liked at first, they were hated because their thoughts and ideas were different.

By the way, The Devil tarot card appeared this week yet again. I now recognize him as the antagonist, the angel who challenges God.

A Crystalline Sky – Thursday 01/04/2018

To will, to dare, to dream, to want…

but don’t expect it to arrive exactly in the way you imagined.

Wanting without expecting it to be a certain way certainly feels like a balancing act; want it too much and you become obsessed, want it too little but then nothing happens. That’s why they call spirituality a practice – something you have to constantly work on. The non-attachment part can get tricky.

There’s lots of things I should be doing for Metaphysical Vibes to achieve certain results but haven’t quite gotten around to doing, like YouTube videos. I’m also supposed to be blogging a lot more too; actually I’m supposed to be creating LOTS of content on a consistent basis. Not sure if I can do it all though. Some days I feel like I should be posting more on Instagram or do an auction or a sale like everybody else yadda yadda…

But it all seems exhausting. Most of the time I just end up doing nothing and I’m totally fine with that.

But I guess I am doing something, I’m typing my thoughts here and practicing my writing. And I’ve been playing with the image above.

So I have resolved to not compete with anyone and just go at my own pace, that’s what I’m doing.

Reminding myself that I’m not everybody else so why do I feel the need to do what everyone else is doing?

Success is different for everybody, and I feel that I am already successful. Now I just have to step it up and see how far I can go with the resources I have.

I feel pretty grateful that I’ve gotten this far and I know it can only get better from here.

Shamrock Trip – Trippy GIF

It’s not luck at all, but call me lucky.

Lucky because I can put some of my uniqueness into the graphics I create for work.

Lucky because it’s a quiet atmosphere.

Lucky because I am alone for hours, with space to create and generate ideas.

Lucky because I got this far in life and I didn’t even have to get a college degree or drown in massive amounts of debt.

Lucky because I have the ability to keep on learning.

Lucky because I get to experience life in a human body.

I can stare at this all day. Kinda like a lava lamp, but not really.

How to Make a Flyer in Photoshop Using Your Own Photos

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If you are feeling uninspired and aren’t finding the perfect image or background, use your own photos to create a flyer for your event or to promote your offerings & services. Everyday we are taking photos and posting it to our social media accounts; there’s lots of things to take photos of – the sky for example, you can take a picture of a flower, the grass, the road, a wall, a piece of wood and use that as background texture. Remember, inspiration and beauty is everywhere!

A perfect photo to use has a lot of space for text, so try not to use an overly busy photo. For this tutorial, I am using a photo that I took of the sunset when hiking at Runyon Canyon in Hollywood, CA around dusk.

I am using Adobe Photoshop CC on a Mac. Beginners can follow along.

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Tip: always duplicate your photo, and use that duplicate for your project. You never want to overwrite or use the original – then you would’ve lost your awesome photo forever. Sadface.

Step 1: Open up the photo you are going to use and go to File menu > Save As…

This saves your photo as a Photoshop document also known as PSD. PSD is the raw version of your file where you can edit, create your text and layers, etc.

It’s always important to Save (Command S, Windows/Start Key on PC). People tend to overlook this most basic step, especially when you’re in the zone. So always remember to save often if you don’t want to redo all the work that you did.

Tip: if the photo you want to use is on your phone, email the photo to yourself from another email address. From there you can check your email from your computer and download the photo.

Step 2: Resize your file.

You want to resize your file if you’re going to use this for internet / social media use. You don’t want your final file to be too big. Go ahead and go to Image menu > Image Size…

Type 600 as your Width and hit OK.

Step 3: Add some text. Play with the sizes.

Make sure you turn your Background layer in your Layers panel into a layer by double-clicking on it. Now you can add text.

The font I am using is OPTI Cashew Bold, it’s one of my favorite fonts to use.

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Step 4: Add more text.

You can stick with one font as long as it’s easy to read. If you need to add a lot of information, then it would probably be a good idea to change the font. Helvetica is always a good choice. In this tutorial, I am sticking to using one font.

So for the most part, we’re actually done here. If you’re satisfied go ahead and go to File menu > Save for Web > use JPEG, High, Quality: 60 for your settings. Make sure you have ‘Optimized’ checked on. You now have a flyer that you can post on Instagram, Facebook, etc.

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Step 5 (Bonus): Add a shape behind the text

Maybe the information isn’t standing out enough. Let’s add a shape behind the text ‘WHERE, WHEN & WHAT TO BRING?’…then make the text white.

Reversing the color of things always helps when all the text looks the same.

Click and hold the Custom Shape Tool (Star-looking icon on your toolbar) and click Custom Shape Tool. On your top bar where it says Shape (might be located on your far right), click and hold the little arrow; Photoshop comes with custom shapes that are ready to use for your project. Pick the one called Banner 4 (when you hover your mouse over the shapes, a label for the shape will pop up) and make your shape over the text ‘WHERE’.

Hit Command J to duplicate the shapes and place them over ‘WHEN’ and ‘WHAT TO BRING’. Resize the shape over ‘WHAT TO BRING’ since that one has longer text.

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Step 6: Move shapes under your text and make them white or any color you choose.

At this point, your shapes are on top of your text. In your Layers panel, move the shapes under your text and change the color of your text.

Don’t forget to hit Save.

Step 7: Play around and have fun with it!

I did more tweaks to mine, like change the colons to question marks. Added an exclamation mark to ‘City!’ This didn’t take long at all, probably less than 30 minutes…an hour for me because I was creating the flyer AND typing this tutorial up.

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You can download the PSD and font I used for this tutorial.

How to Create Your Own Background in Photoshop

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Perhaps you need to make a flyer and can’t seem to find that perfect background. Why not make your own? I notice that the time it takes for me to search for a background, could’ve been used as time spent making one. It really doesn’t take that long, if anything you will end up spending more time creating your background because it’s a lot of fun and you will literally get lost in the creating process.

This Photoshop tutorial is aimed towards intermediate users (those who aren’t new to Photoshop and use it regularly), but I think semi-beginners can do this as well. I am on a Mac using Adobe Photoshop CC 2015.

Step 1: Create your file.

Mine is 800×800 pixels, 72 resolution, RGB mode. Perfect to use for Instagram.

Step 2: Change the color of your background.

I picked a gray color (#666666) and hit Option (Alt for PC) and the Delete key. This fills your current white background with the gray or whatever color you choose.

Step 3: Pick another color and make a shape.

Click the U key on your keyboard or go to your Toolbar to click and hold the icon with the circle – a dropdown menu appears to give you other shape options. I am going to keep it simple and do an elipse…a magenta elipse.

I am now going to call it a circle instead of an elipse because it’s just easier to say.

Step 4: Pick another color, duplicate your circle, and change the color.

With your circle layer still selected, hit Command (Windows/Start on a PC) Key and J and now you have another circle. Option + Delete Key to fill it with a new color and move it around. I picked a darker magenta.

Step 5: Duplicate your 2 circles and play with the color modes.

This is the fun part, the part where you can get lost and play for a bit because it’s endless. Select both circles in your Layers panel (Shift + Click to select more than one item) and hit Command J again. You should now have 2 other sets of circles, 4 total). Move them around, make them smaller or bigger if you want; deselect and then select one of them and choose Color Dodge in the Blending Modes dropdown menu right above your Layers. The circle “blends” in and now you can see the other circles underneath.

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Step 6: Group your circles into a folder

Select your circles by Shift + Clicking on each one until you have all of them selected, then hit Command G to group them. Doing this creates a folder for your circles.

Step 7: Duplicate your folder

Hit Command J again to duplicate that folder you just created. Now you have a 2nd folder full of circles and you can move the entire folder around, maybe even rotate it to create an interesting composition. Play around with this until you are satisfied.

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Step 8: You can repeat step 7 or add an Adjustment Layer.

So let’s say you’re satisfied with what you made, but the image you created is still too bright to add text over it. You can add a Levels layer to make it darker or brighter depending on your needs.

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In addition to the Levels (which made mine darker), what I also did is create a new layer, and made a gradient over this, hit G on your Toolbar. Hold and drag your mouse over this new layer and it should create a gradient with the 2 colors you have as Foreground & Background. I gave it a Multiply Blending Mode to make it darker. It adds depth to your background and now you can put light colored text over it.

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Step 9: Add text

Go ahead and add some text to this image.

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Here is the PSD that I used for this tutorial that you can download for reference. The font I used for the main headline is a Google font called Ultra.

Usually when I find that something in Photoshop isn’t working, it’s probably because you didn’t select your layer in the Layers panel, and then you also have to target your image.

So always remember: in order to change something, you must select it first – the layer itself and then click to the image area.