I noticed recently that I’m not really into super feminine pages on Instagram – pages that look soft, pretty and overtly feminine. Super curated and absolutely perfect. They’re great, just not for me.
Look, I’m a woman and I’m definitely soft. And I’m also straight. But I’m not super feminine and girly at all, but I really like hot pink and pretty things. Even the word ‘tomboy’ is not a fit to describe me, as looking at the definition of a tomboy – I don’t even like nor participate in sports. Who the fuck came up with these definitions anyway?
So what’s this really about then? I guess what I’m trying to say is that I’m not a super feminine person; I don’t follow all the witches who worship goddesses as well as the moon. It’s sort of becoming a cliché, don’t you think? Even witchcraft is becoming a look and everyone is doing the same exact thing…
I’m down for all that stuff just not too much of it, you know?
Speaking of doing the same exact things, I’ve been following a marketing guy on Instagram who is abrasive and hard to like, but he is interesting af to me because he’s one of the very few marketing people out there who dare to be different, saying some real shit; and trust me when I say that I’ve come across a few marketing people already and have subscribed to their emails & bought their e-books. A lot of the stuff they teach is mostly the same bullshit, just packaged different.
I basically saw an ad of his – Ryan Orrico – and started following him. And trust me, I’m very hard to convince, I reject a lot of ads on IG; a lot of them are pretty bland and cookie cutter. As a matter of fact, Ryan “inspired” me (I put this in quotes because I know to him, the word ‘inspiration’ is a loaded term and he talks in depth about this in his emails) to start doing these random talking videos on my crystal shop’s Instagram page – where I talk unedited about whatever it is I want to talk about. This is actually working for me. How is it working? Let’s just say that by looking at my analytics, the talking videos are what people watch the most.
Now am I getting more sales? Not necessarily but really the whole point of these is to put yourself out there, imperfect & unedited…especially when you feel anxious and nervous about doing it, do it anyway. Because the truth is, you will never get it done if you are expecting perfection – literally spending hours editing the fuck out of a video to make it perfect or making sure your face is as beautiful and as flawless as it can be. Fuck that. This is what got me fired up to start doing these videos. Ryan literally destroys yoga people on Instagram who have these ultra cliché photos of themselves doing yoga in the jungle and basically making the rest of us feel like shit because we can’t live up to that.
I feel like the perfection part is what’s been keeping me from actually doing YouTube videos – I’ve only been talking about it. Now that I’m practicing doing these random talking videos on my IG page with a small amount of followers, I can feel more confident in doing it for a larger audience down the road.
So Ryan aka Yoga Sex Rock God if you happen to see this – thank YOU!
Anyways, what I’m trying to say about marketing and why I follow this guy is this: you have to stand out somehow. Marketing is all about getting noticed, it is NOT the same as advertising. Advertising just gives the information needed to make a purchase. It took me a while to understand this. Most people see marketing & advertising as one and the same because they can be used in that way.
Marketing is getting people to react to you or whatever it is you’re offering, whether it’s perceived as a good or a bad reaction. The fact that they even reacted means that it’s working, right? They gave you their attention. It’s works the same exact way when someone hates you – they hate you but they CAN’T STOP THINKING ABOUT YOU. They check your Instagram page daily, they constantly need to see what you’re up to.
This is what I’m learning right now from Ryan. New ideas and concepts cannot be created if we don’t challenge the status quo. The greatest minds of history were not liked at first, they were hated because their thoughts and ideas were different.
By the way, The Devil tarot card appeared this week yet again. I now recognize him as the antagonist, the angel who challenges God.